Experience the difference with Downy Concentrate – the ultimate in fabric care and freshness. Give your clothes the extra protection they deserve with Downy Concentrate Fabric Enhancer. Designed to keep your garments fresh with every move, our unique perfume technology releases a burst of freshness whenever you move, ensuring long-lasting fragrance throughout your day. As a concentrated formula, Downy is both economical and effective. For hand washing, use just 1/3 of a cup. For machine washing, a 2/3 cup is all you need for outstanding results.